Marketing

Appropriate marketing brings your property to the attention of dedicated tenants. Based on our research and experience we maintain a strong focus on innovative marketing concepts and strategies to achieve the best possible rental result.

Prospective tenants pursue the market all year round. Commonly tenants are influenced by: Location, the type / size / appointment / condition of the property; supply to demand ratio and other properties that are currently for lease.

Your estate agent's professional experience and negotiating skills used during the leasing process are vital towards achieving client satisfaction and a rental well within expectation.

The key to successful marketing is effective advertising. Our aim is to achieve your specified goals, to be visual in the market place, whilst maintaining a cost-effective promotional campaign.

Advertising

Tailored to your individual needs, the suggested advertising should include:

Our tenant database: We will cross-match registered tenants on our database with your property.

The Internet: This creates a very strong impact in property leasing to prospective tenants. Our web site will actively promote your property to local, interstate and international tenants seeking rental accomodation.

Your property will also be promoted on the major real estate web sites. These websites include:

• www.realestate.com.au
• www.realestateview.com.au
• www.domain.com.au
• www.propertyprofile.com.au

Office window display and rental list: Always of interest for tenants seeking to rent locally and a guide to rental values in the area.

A 'For Lease' Board: Your '24 hour a day, 7 days a week' on-site display. An important aid to leasing your property.

The Age and Local Press: Providing Melbourne-wide mass media and local paper exposure, if required.

Brochure / Property Information sheet: Providing relevant information to tenants during the decision making process.